Infomedia
The Intelligent Multimedia Communication Platform
Deliver the Right Message, at the Right Time, Through the Right Channel.
Infomedia is our enterprise multimedia content management and digital communication platform. Hosted within secure European and North American cloud infrastructures, it delivers exceptional performance, high availability and unlimited scalability.
Fully integrated with the Horizon platform, Infomedia enables organisations to publish dynamic multimedia content—including text, images, video and real-time operational data such as parking availability, traffic conditions, roadworks, events and promotional campaigns—from a single centralised platform.
One Platform. Every Digital Touchpoint.
Infomedia seamlessly integrates with your entire digital display ecosystem, ensuring a consistent and engaging communication experience across every customer touchpoint.
- Indoor and outdoor high-brightness LED displays
- Interactive self-service kiosks and payment terminals featuring touchscreens from 10 to 50 inches
- Entry terminals, exit terminals and access control kiosks equipped with 7-inch colour displays and personalised ticket printing
- Mentis Services mobile applications through intelligent, context-aware push notifications
Any screen that can display a web page can become an Infomedia channel, which means a new type of display does not require a new project.
Create seamless customer journeys with contextual communication delivered at every stage of the user experience.
Smart, Dynamic Content Management
Static slideshows age badly. Infomedia builds each screen from live data, so what a driver reads on the display matches what they will actually find on site.
- A multimedia engine that schedules playlists enriched with real-time data: available spaces, tariffs in force, waiting times, weather or traffic conditions.
- An X (formerly Twitter) Message Board module that automatically publishes your posts to your digital displays, useful for service disruptions and event announcements.
What Dynamic Display Changes on Site
Digital signage is often bought as a communication tool and ends up paying for itself as an operational one. Four situations where it makes a measurable difference:
Filling the levels that stay empty. Drivers stop at the first free space they see and ignore three empty levels above them. Displays showing live occupancy per level move traffic upward, cut circulation time and reduce queueing at the entrance.
Absorbing event peaks. A concert, a match or a market saturates a site in twenty minutes. Messages triggered by an occupancy threshold redirect drivers to a nearby car park before the queue reaches the public road.
Explaining the tariff before the barrier. Most disputes at exit come from a tariff the driver discovered too late. Displaying rates, free periods and payment methods at the entrance removes a large share of calls to the control room.
Monetising attention. A driver spends between thirty seconds and two minutes in front of a payment kiosk. That inventory can carry local advertising, retail partnerships or your own service announcements, and it is one of the few revenue streams a car park can add without civil works.