Horizon CRM

Strengthen Customer Relationships. Accelerate Business Growth.

A CRM Platform Built on Four Strategic Pillars

Acquire New Customers Context-Aware Marketing Build Lasting Customer Loyalty Intelligent Marketing Automation

A Powerful CRM Designed to Drive Sustainable Growth

Fully integrated into the Horizon platform, Horizon CRM centralises customer relationship management across Mov'Smart, Smart Access, Smart Space and Smart Transportation within a single, unified environment.

By combining real-time interactions, geolocation, contextual intelligence and behavioural insights, Horizon CRM enhances customer engagement, increases visitor traffic and helps organisations unlock new revenue opportunities.

Attract New Customers

Acquire New Customers

Replace traditional loyalty cards with a modern mobile application that delivers a richer, more engaging and fully digital customer experience.

Encourage customer loyalty by introducing innovative digital services such as parking reservations, personalised promotions, exclusive benefits and value-added services.

Gamification features increase customer engagement, strengthen loyalty and encourage long-term interaction with your brand.

A New Marketing Approach

Smarter Marketing Through Contextual Intelligence

Using geofencing, geolocation and real-time contextual data, Horizon CRM automatically delivers highly targeted campaigns at the most relevant moment of the customer journey.

Three complementary engagement zones

  • Within the immediate vicinity of your site (approximately 5 km), Horizon CRM automatically promotes contextual services and personalised offers based on the visitor's location.
  • Across the surrounding catchment area (up to 20 km), intelligent campaigns encourage customers to visit your location through targeted promotional content.
  • Throughout the wider market area, campaigns are delivered via email, SMS, mobile notifications and other digital communication channels to maximise customer engagement.
Retain Your Customers

Build Lasting Customer Loyalty

Build Stronger Customer Relationships

  • Stay connected with your customers wherever they are through timely and personalised communications.
  • Enrich customer profiles using social interactions, behavioural insights and digital engagement data.

Built-in analytics automatically trigger personalised campaigns, notifications and customer interactions based on scheduled events or real-time business conditions.

A Powerful Marketing Engine

Intelligent Marketing Automation

The intelligent marketing engine automatically adapts every campaign according to customer profiles, location, weather conditions, occupancy levels and other business-specific criteria.

  • Create highly targeted campaigns based on occupancy rates, customer behaviour, visit frequency, seasonal trends and business objectives.
  • The orchestration engine automatically determines the optimal timing and audience for each campaign, helping maximise engagement while respecting business priorities and marketing budgets.
  • Deliver campaigns seamlessly across email, SMS, mobile applications, social media and other digital communication channels.

Combined with Mov'Smart's intelligent parking guidance and digital parking services, Horizon CRM enables advanced yield management strategies and dynamic pricing without requiring additional access control infrastructure.

Data, Compliance and Measurement

A CRM that follows drivers around a city collects sensitive data. How that data is handled decides whether the platform is an asset or a liability.

Consent that actually holds up. Geolocation and behavioural targeting require explicit, documented and revocable consent. Horizon CRM records the basis and date of each consent, and stops targeting automatically when it is withdrawn.

European hosting and retention limits. Data stays in European infrastructure, with retention periods set per data category rather than kept indefinitely. Anonymisation applies to analytics as soon as individual identification is no longer necessary.

Attribution, not vanity metrics. Every campaign is tied back to measurable outcomes: visits generated, occupancy gained during the targeted window, average basket for partner retailers. Open rates alone do not tell you whether a campaign filled a car park.

Interoperability with what you already run. REST APIs and webhooks connect Horizon CRM to your existing accounting, ticketing or loyalty systems, so it adds a layer rather than replacing a working stack.